Branding for nonprofits is a luxury, a driving force many grassroots, community-and-cause-based non-profits want but just can’t get started. Branding allows these organizations to acquire more resources and have more freedom over how to use them. Branding helps organizations acquire financial, human, and social resources, and build key partnerships. Yet, like Next Step, many non-profits don’t have the time or resources to create, polish and then amplify their branding.

We met Jumoke in the spring of 2017 and were struck by her passion to eradicate deaths from cervical cancer in Nigeria. She had built the technology necessary to provide cancer screenings and knew that if she could offer it to her community, it would increase the number of women who would be treated.